Maximize Your Brand's Reach with a Strategic Cross-Platform Approach

Jan 15, 2024

Content Marketing

TLDR: Watch the AI-generated short

Turn your long videos into viral shorts

In today’s hyper-connected world, extending your brand's reach across various platforms is crucial for tapping into new audiences and maintaining momentum. Jay Baer, a corporate social media consultant known for his expertise in word-of-mouth marketing, exemplifies how to leverage such strategies effectively.

The Power of Word-of-Mouth Marketing

Word-of-mouth marketing remains one of the most powerful tools in a company's arsenal. It can turn simple gestures like Doubletree's free chocolate chip cookie giveaway into viral social media moments that provide priceless publicity. Baer understands this dynamic well; it forms the backbone of his recent book "Talk Triggers," which focuses on getting customers talking about your business.

Launching Content Across Platforms

To keep his book relevant and sales brisk, Baer decided to launch an accompanying show called "The Talk Triggers Show." This wasn't just any show—it was strategically designed for cross-platform consumption. With episodes lasting no more than seven minutes each week featuring case studies of successful word-of-mouth marketing campaigns by businesses, he created content tailor-made for busy consumers.

Key Takeaways from Jay Baer’s Strategy:

  1. Condense Value: Offering concise content ensures that even the busiest individuals can engage with your material without feeling overwhelmed.

  2. Focus on Case Studies: By highlighting real-world examples, you offer practical insights that viewers can relate to and learn from.

  3. Brand Consistency: Maintain consistent branding across all platforms to reinforce recognition and trust among your audience.

  4. Regular Updates: Keep your audience hooked with regular updates to maintain interest and encourage sharing.

  5. Cross-Promote: Use every episode or piece of content as an opportunity to cross-promote other channels where consumers can connect with you.

Implementing these lessons from Jay Baer could dramatically increase the reach and impact of your own marketing efforts.


Embracing a cross-platform strategy isn't just about being present on multiple channels; it’s about creating synergies between them so that each platform amplifies the others' strengths. Whether through bite-sized video podcasts or integrated social media campaigns, taking a page out of Jay Baer’s playbook might be exactly what you need to get people talking about —and engaging with—your brand like never before.

Remember: In our digital age where attention is fragmented but highly valuable, crafting compelling reasons for customers not only to talk about but also repeatedly interact with your business across various mediums is critical in carving out success amidst noise-filled marketplaces!

Turn your video into viral shorts