How to Create Search-Friendly, Evergreen Content That Lasts

Jan 15, 2024

Content Marketing

TLDR: Watch the AI-generated short

Turn your long videos into viral shorts

In the fast-paced world of online content creation, it's easy to get caught up in trends. However, there is a type of content that stands the test of time: search-friendly and evergreen. This kind of content remains relevant long after publication, providing continuous value to readers and consistent traffic for creators.

Understanding Evergreen Content

Evergreen content transcends the ebb and flow of internet fads. It's not tied to current events or seasonal topics but rather focuses on subjects that will be interesting and useful for months or even years down the line. Here’s how you can leverage evergreen topics for your platform.

The Power of Batching Content

Creating evergreen content allows you flexibility in production through a process called "batching." You can produce multiple pieces at once—say 10 videos—and release them over time without worrying about their relevancy fading away. Whether it’s posted immediately or two months later doesn't matter; what counts is its lasting appeal.

Examples That Endure

Consider how-to guides like "how to grow on TikTok" – these tutorials remain pertinent regardless of changing algorithms because they address fundamental strategies applicable across updates. Another prime example is recipes; people always need to eat! A smoothie bowl recipe retains its allure irrespective of seasons (barring holiday-specific dishes).

Key Traits of Evergreen Topics:

  • Not Trend-Based: Avoid reliance on fleeting audio clips or viral moments.
  • Broad Appeal: Addresses common needs or interests such as food, education, fitness.
  • Timeless Relevance: Offers value beyond immediate consumption.

Crafting Your Own Evergreen Pieces

When selecting a topic for enduring content, ask if it will hold significance over an extended period. If yes, then focus on crafting informative material with longevity in mind—not just what’s hot today but what will also resonate tomorrow.

  1. Identify Timeless Subjects: Tap into themes that have perpetual interest.
  2. Provide Intrinsic Value: Ensure your content educates, entertains, or solves problems consistently.
  3. Optimize for Search: Use keywords thoughtfully so people seeking your topic can find it any day at any time.

Takeaways for Long-Term Success

Investing effort into creating search-friendly and evergreen content pays off by attracting ongoing attention from new viewers who discover your work organically through searches far into the future:

  • Batch produce when possible
  • Focus on perennially relevant topics
  • Optimize all pieces with SEO best practices

By integrating these strategies into your workflow, you'll build a library full of valuable resources that continue driving engagement no matter what's trending elsewhere.

Turn your video into viral shorts