Harnessing TikTok for Business Growth: A Step-by-Step Guide

Jan 15, 2024

Social Media Marketing

TLDR: Watch the AI-generated short

Turn your long videos into viral shorts

TikTok has evolved from a platform for entertainment to a dynamic tool for business growth. If you're looking to increase your brand's visibility and engage with a community that's hungry for content, it's time to leverage the power of this social media phenomenon. Follow our practical guide on how to use TikTok strategically for your business.

Step 1: Keyword Research on TikTok

Understanding TikTok as a Search Engine

Like YouTube, TikTok functions as an effective search engine. To get your videos featured on users' "For You" page and rank highly in both Google and TikTok search results, you must start with thorough keyword research.

How to Conduct Your Research

While both the desktop app and mobile version are useful tools, using your smartphone might uncover more opportunities. On the mobile app:

  1. Scroll down until you find the section labeled "others searched for."
  2. Take note of these keywords and phrases — they reveal what your target audience is actively searching for on the platform.

This simple technique can yield valuable insights into trending topics, allowing you to tailor your content strategy effectively.

Step 2: Content Creation Based on Keywords

With relevant keywords at hand, it’s time to move onto crafting compelling videos that resonate with those terms:

  1. Align Content With Search Terms: Develop video ideas that seamlessly integrate these keywords.
  2. Focus on Community Needs: Ensure that each piece of content addresses the interests or problems of your community.
  3. Consistency Is Key: Regularly produce and share videos inspired by ongoing keyword research to maintain engagement and relevance.

Practical Takeaways

To tap into TikTok's potential as a business growth channel:

  • Use its built-in features like keyword suggestions tailored toward mobile users.
  • Create targeted content based around actual search behavior within the app.
  • Remain consistent in output while adapting strategies according to evolving trends revealed through continuous research.

By implementing these steps diligently, businesses can not only gain improved visibility but also foster stronger connections with their audience—an essential component of sustained success in today’s digital-first marketplace.

Turn your video into viral shorts