Boost Your Organic Reach: Mastering LinkedIn and TikTok

Jan 15, 2024

Social Media Marketing

TLDR: Watch the AI-generated short

Turn your long videos into viral shorts

In the fast-paced world of social media, standing out can be a challenge, especially when you're trying to grow your presence organically. But what if there were platforms that defied the odds and offered substantial organic visibility regardless of your current following? Enter LinkedIn and TikTok – two powerhouses for ensuring your content gets seen by more eyes than you might expect.

Understanding The Power of LinkedIn

LinkedIn has evolved into something far more dynamic than a simple professional networking site; it's become the B2B equivalent of TikTok in terms of content dissemination. Whether you're sharing industry insights or company updates, each post on LinkedIn has the potential to reach an audience well beyond your established network.

Practical Tips for Leveraging LinkedIn:

  • Post Regularly: Keep your profile active with regular posts about relevant topics in your industry.
  • Engage With Others: Comment on and share other people's content to build relationships and increase visibility.
  • Quality Over Quantity: One thoughtful, informative post is better than ten hastily thrown together ones.

Unleashing Potential with TikTok

Now let's talk about TikTok. Unlike other saturated platforms where new accounts struggle to get noticed, TikTok offers unmatched organic reach from day one. A captivating 39-second clip could attract thousands of views right off the bat – an opportunity unheard of on YouTube or Instagram without a significant following already in place.

How To Make The Most Out Of TikTok:

  • Be Authentic: Authenticity wins on TikTok; show real moments rather than overly curated ones.
  • Use Trends Wisely: Jumping on trends can boost visibility but ensure it aligns with your brand message.
  • Keep It Short & Sweet: Attention spans are short here - make every second count!

Creating Synergy Between Both Platforms

For maximum impact, why not use both? Start by creating engaging video content tailored for these platforms' unique audiences. Then edit down this footage into bite-sized clips suitable for each platform’s context – think longer-form educational pieces for LinkedIn and shorter, snappier videos for TikTok.

Actionable Takeaways:

  1. Create compelling video content that resonates with both B2B (LinkedIn) and wider audiences (TikTok).
  2. Tailor this content appropriately: longer form for LinkedIn’s professional crowd; concise and catchy for the playful nature of Tiktok.
  3. Stay consistent across both channels while adjusting tone as necessary per platform norms.

By harnessing these strategies effectively, even those starting from scratch – "quote unquote nobodies" as our expert playfully puts it – have a fighting chance at achieving impressive viewership numbers upon their debut posts compared to traditional stalwarts like Facebook or Twitter where newcomer visibility tends to falter.

So whether you’re just dipping toes into digital waters or looking to maximize existing efforts online, remember that strategic posting on receptive platforms like LinkedIn and Tik Tok can dramatically elevate your organic reach game.

Turn your video into viral shorts