Top 6 AI Tools for Content Creators to Try in 2025

Quick Summary

This guide explores the 6 best AI tools for content creators in 2025, covering video editing, writing, and design. Learn how these tools save time, boost quality, and help scale your content output. Discover why AI matters for creators today and explore even more smart tools and strategies on our blog to accelerate your growth.

Drowning in Content Tasks You Could Be Automating?

Content creation takes time: planning, writing, editing, repurposing. If you’re handling it all manually, you’re wasting hours that AI tools can save.

We’ve tested and used the top AI platforms that help creators move faster and create more, without compromising quality. Whether you're editing videos, writing scripts, or designing assets, these tools give you a serious advantage.

From editing with Klap to generating copy or visuals in seconds, here are the best AI tools content creators can use to stay consistent, competitive, and ahead of the algorithm.

Why Listen to Us?

At Klap, we’ve helped over 1.2 million content creators turn long-form videos into more than 2.5 million viral clips. We work closely with creators, marketers, and brands across platforms like YouTube, TikTok, and Instagram.

That hands-on experience gives us a clear view of which AI tools truly move the needle. This list is built on real workflows, not theory, so you can create faster and grow smarter.

What Are AI Tools for Content Creators?

AI tools for content creators are software platforms that use artificial intelligence to automate or enhance parts of the content creation process. They help streamline tasks like video editing, writing, image generation, and content planning.

These tools are designed to save time, reduce manual effort, and boost output quality, making it easier for creators to stay consistent and competitive.

Whether you're a solo creator or part of a content team, AI tools let you focus on creativity while automating repetitive tasks that slow you down.

Why Use AI Tools for Content Creation?

AI tools give creators a serious edge by saving time and boosting quality across the board. Here’s why they matter:

• Work faster: Automate time-consuming tasks like editing, scripting, or resizing.
• Improve consistency: Stay on schedule by offloading repetitive work to AI.
• Scale content output: Generate more posts, videos, or visuals without extra effort.
• Enhance creativity: Use AI for idea generation, outlines, and inspiration.
• Repurpose efficiently: Tools like Klap turn one video into multiple platform-ready clips.

Top AI Tools for Content Creators

1. Klap 
2. Jasper 
3. Runway 
4. Descript 
5. Copy.ai 
6. Pictory 

1. Klap

Klap is an AI video editing tool built specifically for content creators who want to repurpose long-form videos into high-performing Shorts, Reels, or TikToks. It’s ideal for creators looking to expand their reach without spending hours in post-production.

Key Features

• AI Clip Detection: Automatically finds the most engaging parts of your long-form videos and edits them into short, shareable clips.
• Smart Reframing: Dynamically adjusts framing to center speakers or important visuals in vertical format for mobile.
• Dynamic Captions: Instantly adds eye-catching, customizable captions to boost viewer retention.
• Multi-Language Dubbing: Uses AI to translate and dub videos into 29+ languages, helping creators go global.
• Brand Customization: Lets you add logos, fonts, and custom layouts for a consistent visual identity.
• Auto Publish & Schedule: Allows direct publishing and scheduling across platforms like TikTok, YouTube, and Instagram.

Pricing

Klap offers a free trial with one video export. Paid plans start at $23/month (billed annually) with higher tiers unlocking more uploads, longer video limits, and 4K exports.

Pros

• AI finds top moments from longer videos
• Smart Reframe adapts to different video types
• Captions are styled for better scroll-stopping power
• Dubbing supports 29+ languages for global reach
• Fast clip generation saves hours of editing time
• Direct publishing cuts out workflow friction

Cons

• Doesn’t work well for non-speech-heavy videos

2. Jasper

Jasper is an AI-powered writing assistant designed to help content creators produce high-quality written content efficiently. It caters to various content needs, including blog posts, marketing copy, and social media content, by leveraging advanced language models to generate coherent and contextually appropriate text.

Key Features

• Content Generation Assistant: Automatically generates content for blogs, ads, and emails using advanced AI technology.
• Multi-Language Support: Offers content creation capabilities in over 25 languages, expanding global reach.
• SEO Optimization Tools: Integrates SEO strategies directly into content creation to improve search engine rankings.
• Plagiarism Checker: Ensures content uniqueness with an integrated plagiarism detection system.
• Customizable Templates: Provides a variety of templates to streamline the creation of specific content types.
• Collaborative Features: Allows teams to collaborate in real-time, enhancing workflow efficiency.​

Pricing

Jasper offers a Creator plan at $39/month (billed yearly) or $49/month (billed monthly), which includes powerful AI features for individual users. The Pro plan is available at $59/month (billed yearly) or $69/month (billed monthly), offering advanced features for multiple brands and team collaboration.​

Pros

• Speeds up the writing process significantly.
• Improves content quality with AI-driven suggestions.
• User-friendly interface for ease of use.
• Enables users to set and maintain a consistent brand tone across all generated content.
• Integrates SEO tools to enhance content visibility.
• Templates intelligently adjust based on input, providing tailored content structures for various use cases.​

Cons

• Generated content may require human oversight for factual accuracy.
• High-resolution video editing can be demanding on system resources.

3. Runway

Runway is an AI-powered creative suite designed for content creators, filmmakers, and marketers aiming to produce high-quality videos and images efficiently. It offers a range of tools that transform text prompts into videos, edit existing footage, and generate images, streamlining the content creation process.

Key Features

• Gen-4 Video Model: Generates consistent scenes and characters across multiple shots using a single reference image and descriptive prompts.
• Text-to-Video Generation: Converts written descriptions into short video clips, facilitating rapid content ideation.
• Image-to-Video Transformation: Animates still images, bringing static visuals to life.
• Green Screen Editing: Removes backgrounds from videos, allowing for seamless compositing.
• Inpainting Tool: Erases unwanted objects from videos, enhancing visual storytelling.
• Motion Brush: Applies specific movements and camera directions to generate videos, providing creative control. ​

Pricing

Runway offers a Free plan with limited features and watermarked exports. The Standard plan is priced at $12 per user/month (billed annually), the Pro plan at $28 per user/month (billed annually), and the Unlimited plan at $76 per user/month (billed annually), each providing increasing access to features and credits. ​

Pros

• Generates consistent scenes and characters across shots.
• Offers a comprehensive suite of AI tools for video and image creation.
• Facilitates rapid content creation from text prompts.
• Provides tools for detailed video editing and enhancement.
• Supports high-resolution exports up to 4K.
• Integrates with other creative platforms for streamlined workflows.​

Cons

• Advanced features may have a steep learning curve for beginners.
• The free plan has significant limitations, including watermarked exports and restricted access to advanced features.

4. Descript

Descript is an AI-powered platform that simplifies audio and video editing by allowing creators to edit content as easily as editing text. It's particularly useful for podcasters, video producers, and marketers seeking a streamlined workflow.

Key Features

• Text-Based Editing: Edit audio and video by modifying the transcript, making the process intuitive and efficient.
• Overdub: Create ultra-realistic voice clones for seamless audio corrections without re-recording.
• Studio Sound: Enhance audio quality by removing background noise and improving clarity with a single click.
• AI Eye Contact: Adjusts the speaker's gaze to maintain eye contact with the camera, enhancing viewer engagement.
• Filler Word Removal: Automatically detects and removes filler words like "um" and "uh" to produce polished content.
• Screen Recording: Capture your screen and webcam simultaneously, ideal for tutorials and presentations.​

Pricing

Descript offers a Free plan with basic features. The Creator plan is priced at $12 per user/month (billed annually), offering 10 transcription hours and 1080p exports. The Pro plan costs $24 per user/month (billed annually), providing 30 transcription hours, 4K exports, and unlimited use of advanced AI features. ​

Pros

• Intuitive text-based editing simplifies the workflow.
• Overdub feature allows for seamless audio corrections.
• Studio Sound enhances audio clarity effectively.
• AI Eye Contact improves viewer engagement.
• Filler Word Removal produces polished content.
• Screen Recording is ideal for creating tutorials.​

Cons

• Some users report occasional software instability and crashes.
• Exported video quality may be lower than expected due to compression.

5. Copy.ai

Copy.ai is an AI-powered content generation platform designed to assist content creators, marketers, and businesses in producing high-quality written content efficiently. It offers a suite of tools that automate the writing process, enabling users to generate various types of content with ease.​

Key Features

• AI-Powered Content Generation: Utilizes advanced AI algorithms to create content for blogs, social media, product descriptions, emails, and ad campaigns.
• Customizable Brand Voice: Allows users to maintain consistency across all content by adjusting tone and style to match their brand.
• SEO-Optimized Writing: Generates search-friendly content aimed at improving search engine rankings and attracting more organic traffic.
• Collaboration & Workflow Efficiency: Enables teams to collaborate seamlessly, generate bulk content, and refine messaging across multiple platforms.
• Workflows: Offers customizable AI-powered workflows that automate complex tasks, such as creating personalized messages based on different LinkedIn profiles.
• Infobase: Provides a feature to add custom information that the tool can reference, ensuring content aligns with specific needs. ​

Pricing

Copy.ai offers a Free plan with 2,000 words per month. The Starter plan is priced at $49/month (billed monthly) or $36/month (billed annually), providing unlimited words in chat and access to all latest language models. Advanced plans are available for businesses requiring more seats and workflow credits. 

Pros

• Seamlessly automates content generation tasks.
• Supports multilingual content planning across platforms.
• Pre-built templates optimized for marketing campaigns.
• Allows customization of content tone and style.
• Provides features for team collaboration and workflow efficiency.
• Includes tools for SEO optimization and brand voice consistency.​

Cons

• May occasionally produce content that lacks depth in niche topics.
• Some users report occasional software instability and crashes.

6. Pictory

Pictory is an AI-driven video creation platform that enables content creators to transform text, articles, and long-form videos into engaging, shareable content. It's particularly beneficial for marketers, educators, and social media managers aiming to produce professional-quality videos without extensive editing experience.​

Key Features

• Script-to-Video: Converts written scripts into videos with synchronized visuals and voiceovers.
• Article-to-Video: Transforms blog posts and articles into engaging videos, enhancing content reach.
• Text-Based Video Editing: Allows editing of video content through text, simplifying the editing process.
• Visuals-to-Video: Creates videos from images and short clips, ideal for slideshows and presentations.
• Automatic Captioning: Generates captions to improve accessibility and viewer engagement.
• Brand Customization: Offers tools to add logos, colors, and fonts, ensuring brand consistency.​

Pricing

Pictory offers a 14-day free trial. Paid plans include Starter at $25/month for 200 minutes, Professional at $49/month for 600 minutes, and Team at $119/month for 1,800 minutes and advanced features.

Pros

• Efficiently converts various content types into videos.
• Large stock library with royalty-free images, clips, and music.
• Offers a range of AI voice options with adjustable tones and accents.
• Provides brand customization options.
• Includes automatic captioning to enhance accessibility.​
• Auto-highlighting pulls key moments from raw footage.

Cons

• Some users report limitations in voiceover customization.
• Lacks advanced audio editing tools.

Create Smarter, Faster Content with AI Tools Like Klap

AI tools have transformed how content creators work by speeding up production, enhancing quality, and removing creative bottlenecks. From writing assistants to video editors, these tools let you focus on ideas while automation handles the heavy lifting. One of the most impactful ways to scale is by repurposing, and that’s where Klap shines.

Klap helps you turn long-form videos into short-form, platform-ready content with AI-powered editing, captions, and framing, ideal for creators aiming to post more without doing more.

Start saving time and scaling your content with Klap today !