Boost Your ROI: Unlocking Organic Content's Power

Jan 23, 2024

Content Marketing

TLDR: Watch the AI-generated short

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In the digital age, businesses are bombarded with a myriad of marketing strategies and channels. Amid this noise, one method stands out for its enduring value and return on investment (ROI): organic content. Let’s dive into why investing in an internal content team could be your golden ticket to cutting costs and boosting engagement.

Understanding Organic Content ROI

When you're pouring resources into your content team—perhaps $30,000 a month in payroll—you need to measure what comes back from that investment. The key metric here is how much ad spend you’re offsetting through organic views.

Imagine achieving one million views per month organically. If we equate those views to ad spending, that could represent $60,000 worth of advertising you didn't have to buy—that’s double the input cost without even considering direct purchases from customers!

But it's not just about saving money; it’s about understanding the lasting impact of organic versus paid ads.

Paid Ads vs. Organic Content

While paid ads can skyrocket visibility and leads almost instantly, they come with a significant caveat—the moment you stop paying, their benefits vanish like mist in sunlight.

Take Coulter as an example; when he turns off his credit repair company's ads - boom! The lead flow stops immediately.

Conversely, organic content is akin to owning prime internet real estate forever. A post made today can attract likes tomorrow or spark conversations weeks later—even if the page remains inactive afterward! Algorithms may continue serving your content indefinitely leading to sustained viewership growth at no additional cost.

This permanence makes organic content not only more cost-effective but also ensures ongoing engagement opportunities well into the future—a clear advantage over its paid counterpart which operates under strict budget limitations.

Actionable Takeaways for Harnessing Organic Content

  • Invest Wisely: Allocate sufficient funds towards building a skilled internal content team.

  • Create Evergreen Content: Develop material that will remain relevant long-term so algorithms continue surfacing it over time.

  • Balance Strategies: Integrate both organic and paid campaigns for immediate traction while building sustainable growth.

  • Monitor Performance: Keep tabs on how many views your organic efforts generate—as these translate directly into savings on potential ad spends.

  • Cultivate Engagement: Encourage interactions such as likes, comments, DMs by producing relatable and valuable content regularly.

The ultimate goal isn’t simply generating passive traffic but creating meaningful connections with prospects who may turn loyal customers down the line—all thanks to strategic use of compelling organic materials online.

Remember Eddie's podcast guest who had a course costing around $2,500? That price tag signifies substantial value—and similarly investing in quality evergreen content might require upfront costs but promises long-standing rewards that far outweigh initial expenditures.

Embrace the dual powerhouses of both worlds—organic reach for sustainability paired with strategic paid promotions—to propel your brand forward efficiently yet significantly!

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